2015 Music China(Shanghai)Concluded Successfully Update Time: 2016-04-07 10:41:49     Author: NUX

    October 17, 2015, the biggest four-day event in the musical instrument industry- MUSIC CHINA( Shanghai International Musical Instrument Exhibition) took place in New International Expo Center is closed. Shanghai International Musical Instrument Show is surely a big stage for world-renowned brands, and new products in musical industry.
On the first morning of 14th , the Vice President of China Light Industry Federation and president of China Musical Instrument - Mr. Wang Shi Cheng with accompanying by the General manager of Shanghai Expo Center – Mr. Wu Hong Jiang have visited Cherub’s booth at E4 D32 and had a cordial conversation with Cherub’s general manager – Mr. Zhao Zhe. Zhao had a short summary for recent business and has introduced the latest product from Cherub with focusing on the new patented DT-20 – the infrared drum tuner which developed by Cherub’s own R&D. Mr. Wang has shown his great interest in this product and got to know the theory behind this product.After their visit, other customers were all came and brought their sincerest greetings and fine gifts.
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    The band “Dead Shape Figure (AKA DSF)” is one of Cherub’s international endorsers. This band was formed in 2003 in the capital of Finland – Helsinki. With intensely performances for over the last decade, this band has well become one of the top metal bands in Nordic Scandinavia area. This year, DSF also performances a China tour with the endorsement of Cherub’s effect pedal brand – NUX which started from the 14th at Cherub’s booth stage and with 4-day great performance in the China Musical Show. Their extraordinary performance has also attracted world famous brands, such as Coopers ( recording artist for Adele), Ersin Seker ( Guitar player of Turkish Metal Band “Black Tooth”) and Adrienne ( Singer).
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    This year, Cherub has opened two big booths for exhibiting the 3 major brands within the company. The NUX brand is for electronic musical products, for instance, digital drums, digital piano, electric amplifiers, acoustic amplifiers, effect pedals, and audio recording port. Cherub and Musedo area was mainly focused on musical instrument accessories, which including metronome, tuners, capo and other multi-functional products. The outstanding quality and affordable price have let Cherub become the favorite company of musicians in different types of music categories and people all showed great interests asking for cooperation.
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    Octave Loop is a professional loop pedal for studio level. It provides up to 24bit real audio recording and 10 minutes recording session. It is also built with octave effect that can create bottom end while guitar players are looking for bass line notes when playing. The new feature of “arrow” display can let you really “see” where the recording process is. Octave Loop also provides 3 different ways to stop, which also can be found in its sister product – NUX loop core. Octave Loop – The nova of the loop pedals.
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    Tape Core is an effect pedal that simulates classic tape delay. Its tiny size will provide the warm sound from the tape machine and bring you back to the 60’s-- the golden old times. Tape Core can simulate 3 different play heads and with 7 different kinds of combinations. The Tap Tempo function can add upbeat groove to the delay. Tape Core is the one helping you look for the vintage classics.
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    DS-3 is the distortion pedal that simulates 80’s Brown Sound classical tone. It can create the classic and wild tone without putting too much gain on your amplifiers. It also cooperates with the volume knob on your guitars very well. When you turn down the guitar volume knob, you will have a warm but punchy overdrive tone and when you turn your volume all the way up, you will have a sharp distortion tone like a katana. All the dynamic details can be shown by this DS-3!
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    The 4 upgrades Core series pedals are Time Core Deluxe, Mod Core Deluxe, Metal Core Deluxe and Drive Core Deluxe. The first 3 products have upgraded their chips and algorithms, now with all new sound and dynamics. The new USB port can be connected to your computer for upgrading your tone. Drive Core Deluxe is now using brand new circuits, when switching the pedal on, you will have a clearer and more dynamic drive tone.You could turn on the bass boost by the push/push Drive knob,the bass boost provides you a fatter sound especially using as a gain boost.
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    Digital piano is the latest production line of the NUX brand. This time, we have WK-300, WK-350, WK-500 and WK-700 for brand new products revealing at the same time. Digital piano is the product to replace traditional piano, especially in nowadays, with more crowded living space , people are in such need of this kind of products that can adjust the volume or simply using the headphone and with smaller size. Besides its availability and convenience, it also has many other great functions. NUX digital piano has beautiful voice, powerful function, great playability and is a great product for all modern players.
    With the show closing, it doesn’t mean the end; Cherub will be using the most sincere smile to welcome the old friends’ visit again.
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