History

About Us

NUX([nju:eks]) is one of the 3 trademarks owned by Cherub Technology Co., Ltd. We first introduced it in 2005 with the idea of providing music lovers and musicians with affordable yet fine quality gears. For the time being, NUX only covers a limited range of effect pedals, guitar & drum amplifiers, digital drums & pianos as well as some PRO-Audio Interfaces & Controllers., NUX is still a young brand, you won't believe that we've been engaged in this business for more than 10 years. Never mind, take a breath and sing along with us: The "dog days" of NUX is getting close.

More about NUX

Idea: Efficient space use on the pedalboard.
Any ideas for a new pedal are born from the needs of musicians.Let's assume that you have a drive pedal, a chorus and a delay? That set is known as a basic blues-breaker setup mostly. But what if another chorus pedal grabs your attention and you think itis awesome?
 
Whether your pedal board is big or small, you will always find enough space for a NUX pedal!
That's  true. There is a colossal ocean for possible equipments you can get out there and plenty of fish if you think about pedals. When you are after a specific fish, you should know all the essential information about its kind and have to try many of them before you find the best for your taste.
Sometimes you need a pedal to fill the gap on your pedal board and you want to add many features as possible as on that spot but most of the stomp boxes aren’t compatible to make it. To achieve the most efficient use on pedal boards, we designed NUX pedals with some interactive and dynamic functions allowing you to customize options. Like the chorus pedal example given above, NUX Rivulet Chorus has 3 different chorus type in its library (download is available on www.nuxefx.com).You can install one of those choruses into NUX Rivulet and use the chorus effect the way you like. When you check the similar products in the market, you will see NUX always has some additional features and some of them are totally original ideas like Loop with -1 Octave or Smart Tap Tempo & T-Lock.


Engineering: Manufacturing a pedal is not rocket science but creating a sound?
 
We could have used high cost components to produce a pedal and you would get an expensive gear. But the question is, was that sound really going to worth for it? We try our best to manage for packing a lot of wonderful sounds into one small package. Relatively most of our ideas are originated from musicians' feedbacks from all around the world. Producing an affordable pedal with a high quality sound may not be easy yet we manage to combine smart and interactive functions from both the engineers' and the musicians' eyes.
Gathering information is simple. We understand the way how the musicians think. If the sound is bad, playing guitar will be boring and vice versa; if the sound is good, you will enjoy playing for hours. Our goal is to create better than good -what we called inspirational sound. Good sound is related with as much as what your pedal give you along with music style which changes the rules of the game 100%. NUX pedals provide this inspirational sound that brings you more creativity.

NUX pedals are a good combination of musicians’ ideas and engineering researches developed by musicians/engineers.

 
Technology: Using the latest technology to create a pedal and adding all the ideas.
 
If you want to keep your guitar plugged to your most favorite analog effects, you have to spend thousands of dollars and you need a vehicle to carry all of your effect gears. But Tape echo and Roctary Pedal will change your mind about getting a stomp box for the sound that you want. Honestly you will see that there is no need to compare the quality of an original big expensive tape echo machine with Tape Core Deluxe stomp box. Tape Core Deluxe is a simulation pedal providing high quality tape echo sound like an analog machine. We developed our special technology called TS/AC (True Simulation of Analog Circuits) and all the products are engineered and developed with this TS/AC technology. We can put a big rotary speaker inside a mini pedal which weighs only 174 gram. It’s not only about simulating the sound. We developed our technology to provide all the dynamic range parameters and the combinations so you can control the parameters and customize them the way you like.

 
Design: We design NUX pedals by creating an articulate interface to offer an easy control on all features.
 
We create some smart access features to use every function fast while avoiding any changes on your sound.
We can say that creating a logo or an illustration on the box represents just what we want to show everyone about that pedal’s sound while what is most important for us is to design the best possible sound. Developing a NUX pedal starts with an idea. The process continues with engineering phase by using original technologies and designs which gives the pedals their last shape. We also like to add some edgy and sharper functions on pedals and offer the musicians more options. All these make NUX pedals more than expected.